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B2B Product Marketing Specialist

  • Hybrid
    • Barcelona, Catalunya [Cataluña], Spain
  • Marketing

Job description

About seQura
SeQura provides innovative, flexible and easy-to-use payments technologies that help merchant acquire, convert and retain more customers.

We make a differnece in sales performance by tailoring our solutions to different sectors, to address their unique pain points and deliver superior results in Retail, Education (EduQa), Opstics (OptiQa), Repairs and Travel.
We also empower smart shopping to consumer who seek more value, convenience, and flexibility in their shopping, with new payment experiences that allow them to save, access interest-free credit, or pay in small, comfortable instalments of up to 24 months.


Born in Barcelona, seQura is a privately-owned fintech in the scaleup phase. Present in southern Europe and Latin America, we are growing above 50% CAGR and approaching 100 Million in Annual Recurring Revenue. Over 5000 businesses, almost 2 million shoppers, and 300+ employees continue to rate us as one of the most loved and trusted fintechs out there, with an NPS of 87%, a Trustpilot rating of 4.7/5, and a Glassdoor rating of 4.7/5.


About the role 🤓

Product Marketing is the company’s most cross-functional role. This person will directly collaborate with and influence Product Management, Marketing, Sales and Merchant Conversion to help them achieve critical goals like: product adoption, marketing pipelines, opportunity conversion, revenue, and client retention.

Job requirements

What you'll do 🚀

  • Go-to-Market Strategy: You’ll ideate, project manage, and launch GTM programs that align with seQura’s product roadmap. You’ll work closely with the CRO and Product teams to understand the technical details and unique selling points of new features and products, translating these into customer-facing messaging.
  • Create and manage marketing collateral: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials – and more!
  • Research Mindset: You’ll stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements.
  • Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel the pipeline.
  • Data-driven: You’ll monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
  • Storytelling: You’ll create technical content with a twist, to catch the attention of the prospects, and convert complex information into compelling content.
  • Visual: you’ll create basic visual ideas on Figma, to give the design team your point of view

What we offer 😎

We have a strong and sustainable foundation, where we provide a secure and reliable workplace. You have the freedom and trust to make the best contribution possible.

One of our most valued strengths by our employees is our fellowship and supportive culture, which fosters a sense of belonging by working closely with our values. With us, you will have challenging projects to work on and push your skills and knowledge.

In addition, we are very proud of the unique office we have, which offers a comfortable and inspiring environment to work in with everything you need.

  • 23 vacation days + 2 days of free disposal per year.

  • Professional development that includes access to a language learning platform with courses available for 24 languages, including both group and private classes.

  • Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.

  • Health insurance discounts with Sanitas and DKV.

  • Hybrid or remote work.

  • Work visa and re-location to Barcelona.


Moreover, we have a Wellness Program that embraces a holistic approach by covering 6 areas (occupational, physical, financial, emotional, social, environmental consciousness). Each area will include a variety of activities, and you'll be able to choose from 34 different activities that best meet your needs to configure a plan that best works for you.


What you’ll need 🫲🏽


  • Fluent in Spanish and English, for both written and verbal communication. As part of a global team, all Product Marketing activities, collateral creation and enablement sessions are conducted in English and Spanish. Italian, French and Portuguese are highly valuable.
  • Clear understanding of the Product Marketing scope.
  • Ability to sell ideas well through creative & innovative presentations, and previous experience in public speaking.
  • Previous relevant experience executing product marketing-related activities knowingly, specially on SaaS or Tech industries.
  • Solid understanding of digital marketing, growth, market and user research, product management, & people enablement best practices.
  • Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
  • Highly organized and detail-oriented: project management skills, both with internal and external stakeholders.
  • Collaborative team player with the ability to work cross-functionally and build strong working relationships.
  • Proven track record of owning and executing product marketing campaigns.
  • Hands-on person, capable of working independently of the team.



Which are the next steps?

  1. Interview with People, CRO & PMM

  2. Technical take-home assessment (async)

  3. Live Peer review of the assessment

  4. Meet the team


We promote equal opportunity to all, regardless of age, color, gender identity, medical condition, physical or mental disability, race, religion, sexual orientation, or any other characteristic. We have an inclusive environment, and respect is above all.


Do you want to be part of the change? Join us!

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